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“Any relationship that forms is more likely to be based on a shared value system, the same interests, the same legwork as opposed to a relationship based on chemistry alone, which, as we all know, is the quality that tends to fade first in a relationship.” The cheapest dating sites offer a smorgasbord for customers to browse, with thousands of men and women claiming a GSOH and posting out-of-date photos.But other sites, which can cost up to £3,000 a year to join, offer their clients a bespoke selection of potential partners to share your love of sushi, dachshunds or The Apprentice.Matchmakers were viewed as hook-nosed crones from Fiddler on the Roof or pushy Mrs Bennet at the Pemberley ball.From Romeo and Juliet, to dashing Mr Rochester choosing plain Jane Eyre, we celebrated stories of Cupid’s dart striking randomly.But since 1995 when the first online dating site was launched, the tables have completely turned.Cash-rich, time-poor professionals who already do everything from shop to socialise online, now see a search engine as the obvious gateway to love.Professor John Cacioppo, who led the study, said the sheer number of available potential partners online could be among the reasons for the results.There was also the fact that dating sites were more likely “attract people who are serious about getting married.” Paula Hall, a counsellor for Relate, agrees that the main advantage of online dating is that “couples are more likely to be on a level playing field and share the same agenda.

But in the 20th century this all changed, with young people deciding they wanted to be in charge of their own domestic destinies.

Just today, nine million Britons will log on looking for love.

The result is that, rather than being someone that defies all calculation, love is now big business worth an annual billion internationally and growing at 70 per cent a year – with high-tech venture capitalists, psychologists and software engineers reaping vast rewards.

To all of my fellow Big 10-ers: You’ve got brains and talent, and a couple of years ago you landed yourself a spot at one of the greatest universities in the country. It looks like it’s the sexy ladies of Penn State that take the top spot in terms of attractiveness.

Fall 2014 is here and Coffee Meets Bagel’s Chief Data Scientist sifted through over 1 million matches made among alumni & students of the Big 10 universities to find out who is the most popular & pickiest.

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