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In Lively, users upload photos and videos that are then turned into story collages, which also include transitions and movement.Again, the idea is that using video can show off someone’s personality much better than static, photo-only profiles.The company this week announced its plans for a Stories feature, too.In Match’s case, the stories can stretch to 60 seconds, as compared with Bumble’s 10-second videos, for example.”On Hinge we encourage our members to be authentic with one another because we know that leads to the best connections,” explains Hinge founder and CEO Justin Mc Leod.“Our profiles already do a great job, but video creates the opportunity for our members to learn about potential matches in a way that simply can’t be captured with still photos and text.” The company will also encourage video adoption, too, by showing Hinge profiles with video to five times more people it says.(The videos imported from social networks can be longer than 30 seconds, Hinge notes.) Instead, Hinge believes support for videos will allow members to better show who they really are, by sharing fun or memorable moments and activities from their lives.
“Lively is about creating fun ways to help people connect, not just match,” says Zoosk’s SVP of Product Behzad Behrouzi.
The company says users can add videos up to 30 seconds long, by pulling from those that already exist on their phone.
However, it’s shying away from short-form, disappearing videos like those found in Instagram, Snapchat, or Messenger “Stories.” In fact, Hinge will not prompt people to take a front-facing video at all, only those pre-recorded or previously shared to Facebook or Instagram.
Shortly after, Bumble will roll out its own video support as well.
Announced in January, Bumble VID will allow users to share video “stories” on their profile.
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[gallery ids="1508859,1508860,1508861,1508862,1508863,1508864"] In the updated app, users will be able to pick a topic and start chatting with others who are also available to chat.