The popularity of Spark Match took off and it was launched as its own site, later renamed Ok Cupid.
In 2001, they sold Spark Notes to Barnes & Noble, and began work on Ok Cupid.
Ok Cupid considers the security of our applications and the privacy of our users’ data extremely important.
Rudder prefaces the experiment results by stating: "...
if you use the Internet, you're the subject of hundreds of experiments at any given time, on every site.
These options—which included asexual, genderfluid, pansexual, sapiosexual, and transgender categories—were added to make the website more inclusive.
Rudder updated the "Ok Trends" blog, which consists of "original research and insights from Ok Cupid," for the first time in three years in July 2014. ," the post discusses three experiments run by the website without the knowledge of users.