Dating aynsley china
The granting of the Royal Warrant prompted the company to introduce the new 'coat of arms' backstamp(trademark) and to describe all their products as Royal Paragon china.
Unfortunately, in so doing, Paragon fell foul of the authorities as Warrants of Appointment do not carry the right to use the word 'Royal' and the prefix was withdrawn.
This depicted two magpies which were reputed to have been seen at the christening of the Princess.
HRH The Duchess of York was delighted with the design and purchased some of the china. The Queen (Mary) and other members of the Royal Family were attracted by the Paragon designs and regularly ordered it for use in their own households or as gifts for others.
In April 1933 Paragon was honoured by being granted a Warrant of Appointment to Her Majesty The Queen (Mary).
Royal Warrants may be granted to people or to companies who regularly supply goods or services to a particular member of the Royal family.
These may be followed in the Paragon backstamps from 1933 onwards.During the period 1899-1940, Star, then Paragon, registered only a single trade mark.Thus, though many different Star and Paragon backstamps can be found, all, bar one, were unregistered and cannot be dated with any great certainty.Irving subsequently joined his father-in-law as a partner in the Star China Company when Illingworth retired in 1910.Such was the popularity of Paragon China that in 1919 the company decided to change its name and in 1920 became The Paragon China Company.